This is an email campaign showcasing motorcycle rider personas, using Revzilla employees as models. Instead of relying on existing marketing photography which often portrays unrealistic models, I chose to use my team members to represent a community of motorcyclists. Respective gear was sourced from our warehouse and we made full use of our in-house photo studio. This new process facilitated a new way of thinking within the Revzilla design team. No longer did we depend on our brands to provide us marketing direction and photography which is often the case with distributors.
From our warehouse team helping to source gear to the video team helping in the photo studio, this project was a perfect example of several teams of varying disciplines coming together to make something happen.